Projekts News

Projekts News (by Projekts Workshop) is your daily pulse on how brands make headlines, and why it matters. Each weekday, we deliver top brand stories while unpacking the strategy, culture, and storytelling behind the news.. But we don’t just report the news, we break it down. We unpack the strategy, cultural relevance, and storytelling moves behind each headline to show how brand perception is built in real time.

Throughout the week, we go deeper with segments that spotlight brand lessons, cultural shifts, strategic breakdowns, and standout storytelling. From marketing teams to brand strategists to curious creatives, Projekts News is designed for anyone who wants to better understand how brands move through the world.

If you’re interested in how brands actually move culture, and why the best strategy starts with story, this is for you.