Adobe launches beta version of its Photoshop app on Android

(via TechCrunch)

Adobe has launched the beta version of its Photoshop app for Android, four months after debuting it on iPhone. The app includes core desktop tools like layers, masks, and AI features such as Generative Fill, and is free during the beta phase. It requires Android 11 or later with at least 6GB of RAM, with 8GB recommended for best performance.

Brand Insights → Adobe’s move to launch Photoshop on Android is a strategic brand play aimed at cultural expansion and generational relevance. By offering powerful desktop-level tools on mobile, especially with AI features like Generative Fill, Adobe reinforces its leadership in creativity while making its brand more accessible and mobile-native. The timing aligns with younger users’ preference for creating on smartphones, positioning Adobe not just as a legacy software giant but as an adaptable, forward-looking brand. This beta launch reframes Photoshop as both powerful and portable, widening its cultural footprint.

Peloton launching resale market for used bikes, treadmills

(via CNBC)

Peloton has launched Repowered, a resale marketplace for used equipment and gear, starting in beta across New York City, Boston, and Washington, D.C. Sellers can list items using a generative AI pricing tool, keep 70% of the sale, and receive discounts toward new purchases, while buyers benefit from reduced activation fees and delivery options. The platform allows Peloton to monetize the growing secondhand market, reach new users, and reduce churn with minimal upfront cost.

Brand Insights → Peloton’s launch of Repowered is a savvy brand move that reframes the narrative around unused equipment and taps into cultural shifts toward sustainability and resale. By embracing the secondhand market, Peloton is making itself out as both pragmatic and customer-centric, while the use of AI pricing tools signals innovation. This strategy strengthens brand relevance among cost-conscious and eco-aware consumers, extends lifecycle value, and revives dormant relationships with lapsed users. It’s a story of reinvention, turning a challenge into an opportunity to deepen loyalty and broaden reach.

Rivian wants to make EV charging faster, smarter, and easier

(via The Verge)

Rivian is updating its Energy app and vehicle software to give EV owners more detailed, real-time insights into charging and energy use. The update includes features like energy breakdowns, a “Trip Target” charging recommendation tool, battery preconditioning, and improved DC fast-charging speeds up to 215kW. Future features include smart home-charging scheduling and bidirectional charging, aiming to make EV ownership more efficient, cost-effective, and grid-friendly amid ongoing infrastructure and policy challenges.

Brand Insights → Rivian’s Energy app overhaul signals a strategic push to redefine the EV experience as smarter, more transparent, and user-empowered. By demystifying energy usage and adding tools like Trip Target and smart charging, Rivian is hoping to be seen as both a tech innovator and a customer advocate. Culturally, it taps into rising consumer expectations for control, efficiency, and sustainability. This narrative reframes EV ownership from compromise to optimization, reinforcing Rivian’s brand as a forward-thinking alternative in a market still battling infrastructure gaps and adoption hurdles.

Nike

Nike is in the midst of a quiet recalibration. After decades of dominance built on cultural cachet, athlete worship, and innovation-driven hype, the brand is now navigating a market where nostalgia and style alone aren’t enough. Its recent moves, scaling back wholesale, doubling down on direct-to-consumer, and reorganizing internal teams, signal a shift from brand building to brand control. While Nike once thrived by fueling demand through scarcity and storytelling, today it’s focused on optimizing margins and digital infrastructure. Yet this efficiency play risks diluting its emotional edge. The brand still owns the intersection of sport and culture, but challengers like On and HOKA are proving that comfort, community, and authenticity can outperform legacy. Nike’s long-term positioning will depend on whether it can maintain its mythos while adapting to a slower, more fragmented consumer era, where stories aren’t just told, but shared, questioned, and co-created in real time.

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